The strategy of many Indian companies for sale is based on the very need of the market. The primary selection of such companies is made by Quality Brands. The experiences of people in reference to these brands are studied. The brands which do not seem proper for 'Quality Brands' are deleted and the list of remaining brands is given to the 'Executive Member Advisory Board'. This board is constituted with experts in the fields of marketing, research, art,
media. The main objective of the 'Quality Brands' is to bring the products in light which are very qualititive but less known and have not received much publicity as well as to honour these brands properly. Today many companies are using the logo of 'Quality Brands' identity of their products. The logo of the 'Quality Brands' shows reliability.